We all need Testimonials from our customers – but how do we get them on video??
Customers are impossibly busy, as camera-shy as we are, plus they’re being asked to critique a service while its provider is standing in front of them?? It’s delicate and not easy – but not impossible!
Here are some methods we employ to efficiently and unobtrusively gather Win-Win Video Testimonials for our commercial clients:
Go to Customer When It’s Convenient for Them
This should be obvious. Unfortunately, it’s usually not the case. How many testimonial videos are shot just after the customer has purchased the product or service while they’re still “captive?”
Prospects see right through that! It’s more respectful, authentic and relevant when you visit the customer in their environment to ask “How’s it going?” and “How are we doing?”
Put Subject at Ease
Ask them to speak off camera. Your videographer should stand to the side of the camera and ask them leading conversational questions.
They’ll respond speaking to your videographer as though their casually answering those questions. Few people are comfortable looking at a camera, so design your shoot accordingly.
Coach them to relax and if necessary get them to talk about something else to loosen up. Finally, let them answer the questions a couple of different times. Let them know you’ll shoot a few takes so the editors can cut and paste their best responses.
Ultimately, your videographer’s goal is to coach them to look their best.
Give Them Something for Their Time
Everyone loves Starbucks, Home Depot or a complimentary meal at a nice restaurant. Your customers’ time is valuable even if you visit them at their office – Treat it as such and give them something!
Ideally, their boss and peers see what you’ve done or are included, and you’ve just added more fans for your product or service.
– Jon Nigbor, 06/09/17