Over 27 Million business cards are printed daily. Why? It’s a part of our culture! If you don’t have a business card, you’re “unprofessional” and “won’t be considered” for your product or service.
Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements.
Most of us have business cards. However, do we really need them anymore? Are they going down the same path as the horse and buggy? Are they “a nice to have” but not necessary? Is there a better way to introduce yourself?
See Below: Top 5 Reasons Why Business Cards are DEAD
Many under-30 tech entrepreneurs see the paper rectangles as an anachronism, so they are turning to digital options. “Paper is not so appealing to this generation,” said Kit Yarrow, chairwoman of the psychology department at Golden Gate University in San Francisco who has studied Generation Y: people in their 20s and 30s who grew up with the Internet. “They absolutely gravitate toward products that help them do things really efficiently. It’s time-consuming to organize business cards — and not portable.” If people take a paper card, they use a smartphone app to snap a picture of it and instantly digitize the card’s information. Then they toss it into the nearest trash can.
Printed business cards, like newspapers, books and magazines, are fast giving way to digital alternatives. Smartphones, tablets and social media are helping people connect more quickly and seamlessly than ever before. “It’s a steady decline,” said Caitlin Moldvay, a printing industry analyst with IBISWorld. “The printing industry in general has entered into a decline, so this is part of that trend.”
Most are made of paper which involves cutting down trees. Deforestation is one of the main environmental problems we’re facing in these times. 42% of all global wood harvest is used to make paper. Is it really worth it to cut down our life saving trees for this product?
Paper accounts for 25% of landfill waste and 33% of municipal waste.
88% of them are thrown away within a week.
Companies like CenturyLink are gravitating towards Video Business Cards.
- They are not made of paper
- An infinite number of identical copies can be made
- They contain more information
- An image of the person
- A statement of who they are and what they do
- A feel for their who they are
- Their company’s brand jingle
- They can include a call to action
- They can be copied and transferred by the recipient to others globally
- They can be a part of a person’s on-line identity
- Email Signature
- Company website
- There’s no physical limit to their size, shape or color
So, the next time you order business cards ask yourself if they really set you apart, or are going to be thrown away and worth the expense.
– Jon Nigbor, 09/14/17