We’ve written before about the slow death of paper business cards, but people in many industries still find them useful.
It is interesting to note that despite a clear decline in paper card printing, business cards of any type still yield a 2.5 percent growth in sales per every 2,000 distributed. This is due to unique, eye-catching and techno-savvy advancements on the traditional business card model – most notably, the Video Business Card:
“Business cards are in decline, but the need for personalized business identity solutions is not,” said one Minnesota-based print supplier.
Let’s strip the business card down to its purpose: to convey your contact information and your brand identity in a memorable way, so potential clients will hire you to address their needs.
Consider how many new customers you can find online these days, rather than through face-to-face introductions. Whether a previous client refers you through email or a social media site, or you find their profile and reach out to see if your services could help them, there are a growing number of instances where physical cards don’t provide everything a consumer requires when making purchasing decisions.
They may have your contact information, but they don’t know who you are, what your business stands for, or who your clients may be.
This is where you can benefit from a video business card. It’s a chance to explain who you are and what you do, in a way that’s much more engaging than text-based communication.
You only have one shot at a First Impression – better make it count.
– Drew Estes, December 2017 –