Growing a business can be challenging and fun, but sometimes it has an unfortunate side effect: more customers. With customers come revenue, and as a business you obviously want to avoid both of these things. Lucky for you, we’re here to help. Here are some warnings about the types of strategies that are known to attract customers so you know what to avoid.
1. Stay Away From Google Adwords
Some of the most qualified leads come from Google searches, which makes it a powerful inbound marketing tool. For every $1 spent on Google AdWords, the average business generates $2 in revenue. Because of this, you’ll want to avoid Google at all costs. Take Google Adwords for example: at some point, potential customers will search for solutions to their problems on Google. If your company can solve their problem and you pay for Adwords, you run the risk that these people will find you at the top of their search results. Even worse, Adwords provides you with analytics on who clicks, which could tempt you to use this information to draw in even more customers.
2. Ignore Social Media
Any marketer worth their salt knows that not every social media platform is going to be useful for their business, and trying to tackle all of them is a waste of precious resources. But how do you know which ones to drop? If you’re not sure, you should just abandon all of them. After all, what’s a social media presence good for, aside from staying top of mind with your customers, building relationships with these customers, understanding their needs, answering their questions, engaging with a wider audience, or improving your overall SEO and thus driving more organic traffic to your website? Clearly, social media platforms run too high a risk of bringing in new customers. Ditch them while you can.
3. Forget About Video
After watching a video about a product, 64% of users are more likely to buy that product online. Companies who use video enjoy 41% more web traffic from search than those who don’t use video. It creates more email conversions and builds trust with customers. But who wants any of that? Further, how do you avoid accidentally using video effectively? Here are some video styles that are proven to work with customers. Avoid them at all costs. Sure, companies like Media272 can produce professional marketing videos for a wide range of needs and budgets, but do you really want more customers? I didn’t think so.
4. Don’t Start a Blog
You might think it’s safe to start a blog for your business. After all, most people prefer videos these days, so no one will bother to read it, right? Not exactly. A well-written, regularly updated blog does a number of things:
- It gives search engines like Google a better sense of your website and its content, making it easier for people to find you. 86% of consumers use the internet to find a local business, so a blog only helps them.
- A post with quality content means people will find value in your site, which gives them a better sense of how trustworthy your business is, and whether you know what you’re doing.
- Worst of all though, when people spend longer on your site, whether reading articles, watching videos, or clicking through pages, this data improves your ranking in Google searches. This means more qualified customers will find you organically.
That makes three strikes: blogs are out.
No business wants customers, so hopefully these tips will help keep people away from your company. Just remember: avoid Adwords, snub social media, vilify video, and ban blogs. As a bonus tip, you should practice terrible customer service, and don’t show any flexibility when new clients come. That way, they can tell their friends to stay away from you, saving you the time and effort it would take to scare them off!
Looking for more information? Being forced to use video and don’t know what will work? Media272 can help, but unfortunately this means more customers for you. If, for some reason, this is what you want, be sure to use the advice from the above mentioned 5 Video Marketing Tips to Attract More Customers Than Ever for the best results.
– Drew Estes, June 2018 –