As technology evolves, so must our approach to advertising and marketing. To thrive in the face of competition, we must adapt or die. But what can we learn from our old ways?
When we move from one medium to the next, we can find valuable lessons within the reasons we adopt a technology in the first place. Let’s take a look at how media has evolved over time and how you can use these insights to hone your marketing strategy.
FOR IMMEDIATE RELEASE
Contact: Jon Nigbor, President, Media272, Inc.
Phone: (541) 386-7222
Shared economy reaches video production
3M, BP and other cutting edge companies share video production resources with customers.
Portland, Ore., April 16th, 2018 – 3M, BP and other cutting edge companies hire Media272 for their nationwide Win-Win video production sharing service. The Win-Win Videos program provides 3M and BP video testimonials from their customers, while also providing 3M and BP’s customers with up to three free videos.
With each passing day, video is changing the marketing landscape. According to Forbes, 75% of business executives watch work-related videos at least weekly. Merely using the word “video” in an email subject line boosts open rates by 19% and increases click-through rates by 65%.
So, how do we better leverage the power of video? Here are five tips to use video more effectively for your business:
As marketers, we must decide regularly how best to invest our resources. But how do we know which investments will pay off in the long run? What if we fail to seize a major opportunity when it presents itself? Often, we pass up the moment because we believe it’s “not for us” or not worth the risk. Rarely do we get the chance to take advantage of a new strategy before our competitors, especially one that has proven its value.
As we get into the swing of 2018, it’s important to pause and examine what’s changing in marketing — and boy are things are changing fast. Videos have become increasingly prevalent as a means of communication, from news feeds to emails and the homepages of websites.
However, this is hardly surprising when you look at the power they hold.
Consider, for a moment, the latest staggering stats. Worldwide, people watch an average of 5 hours and 45 minutes of online video weekly—a 34% increase from 2016, based on the results of Limelight Network’s “The State of Online Video 2017” consumer survey.
By 2021, a million minutes of video content will cross global IP networks every second, according to Cisco; at that rate, it would take you more than 5 million years to watch all the video crossing the network each month. And within 3 years, IP video traffic will account for 82% of all consumer internet traffic, per Cisco.
Over the last 7 months, Media272 has been happy to provide Rhino Linings with a series of Service Overview, Supplier Testimonial and Customer Testimonial videos as part of our Win-Win Videos package.
Rhino Linings, an industry-leader in heavy-duty protectants and outstanding customer service, understands the value of communicating their clients’ success to the world.
Starting with R.T.A.C. in San Diego and most recently at The SEMA Show 2017, Media272 continues to help Rhino Linings stand above their competition with dynamic video marketing clips and engaging customer testimonials, shot on-location with actual staff. Here are a few of our favorites:
– Austin J. Smith – December 2017 –
We’ve written before about the slow death of paper business cards, but people in many industries still find them useful.
It is interesting to note that despite a clear decline in paper card printing, business cards of any type still yield a 2.5 percent growth in sales per every 2,000 distributed. This is due to unique, eye-catching and techno-savvy advancements on the traditional business card model – most notably, the Video Business Card:
“Business cards are in decline, but the need for personalized business identity solutions is not,” said one Minnesota-based print supplier.
Let’s strip the business card down to its purpose: to convey your contact information and your brand identity in a memorable way, so potential clients will hire you to address their needs.
Consider how many new customers you can find online these days, rather than through face-to-face introductions. Whether a previous client refers you through email or a social media site, or you find their profile and reach out to see if your services could help them, there are a growing number of instances where physical cards don’t provide everything a consumer requires when making purchasing decisions.
They may have your contact information, but they don’t know who you are, what your business stands for, or who your clients may be.
This is where you can benefit from a video business card. It’s a chance to explain who you are and what you do, in a way that’s much more engaging than text-based communication.
You only have one shot at a First Impression – better make it count.
– Drew Estes, December 2017 –
As you may know, traditional paper business cards are going out of style. A better alternative is the video business card – a personalized video to explain your business and the unique value you offer.
But how do we use them in practice? Their electronic nature means you have more flexibility in how you choose utilize them, and some methods may suit your needs better than others.
Here are some great ways to share your video business card:
1. On Your LinkedIn Profile
Your LinkedIn profile is a great way to showcase your career achievements and expertise, but the text-based platform lacks the richness offered by video. People want to assess your personality and competence when deciding if they want to work with you, but doing this can be difficult when not speaking face-to-face. A video business card allows potential clients to get a better sense of who you are.
2. On Your Website
Whether you’re a major corporation or a small local business, you want your website to convey professionalism to customers in a way that has a human touch and builds trust. Sure, people can read a list of your values, your mission, or your history, but those alone lack the sincerity your voice provides. Upgrade your generic “About Us” section and set yourself apart with video — one that engages potential customers and gives your business a face.
3. In Person
Show it off – makes it a great conversation piece. You have a high quality video that grabs a viewer’s attention and concisely explains who you are and what you do. Maybe you store a copy on your phone, or maybe you keep it on YouTube for easy sharing. Either way, pull it up and let it make your elevator pitch in a memorable way.
4. In Your Email Signature
In today’s busy world, we don’t have time to explain our work to everyone. But with a small link in your email signature, or even in a text message, you can give anyone you interact with the option to quickly learn more about you on their own time. This way, you avoid coming off as “salesy” while still letting potential customers or clients learn about what you have to offer.
Video business cards are an innovative new way to present yourself professionally. They provide a richer medium that lets you humanize your business to potential customers, and because they have a different presentation than paper cards, you can share them in a variety of new ways to more effectively build relationships.
While this list has some great ideas for sharing your video, a little creativity can take you a long way. Check out WorkForce Videos for some other great examples, or leave your personal stories in the comments below!
– Drew Estes, November 2017 –
Not so long ago, you could walk into any office in the country and watch people patter away at typewriters. These bulky machines were an essential tool of the workplace, but as computers grew more common, the typewriter quickly became defunct.
So, too, is the traditional paper Business Card. People have given out cards to promote themselves for hundreds of years, but like so many old customs, tech is rendering it an increasingly redundant practice.
Meanwhile, a younger, more environmentally conscious generation is flooding the workforce and shaping future trends, making eco-friendly business practices more important than ever. Furthermore, this multi-screen generation grew up with the Internet and has learned to Require speed and efficiency in every task.
For this growing digital population, a business card stops being useful the moment its information enters a phone.
That could happen the instant they snap a photo of the card. After that, the card itself is useless. A waste of space and paper, soon to end up in a landfill.
So why do we still have cards? It has to be more than just tradition for tradition’s sake, right?
1. Keep Me in Mind!
A key reason people still use physical business cards is that they have a “front of mind” advantage, in that whoever you give it to will (hopefully) remember you when they see the card again later.
But the thing is, 88% of business cards are thrown away within a week. Once it’s gone, so is your influence.
2. SO EASY
The other reason cards remain is that business cards are easy. It doesn’t take any effort to hand someone a small piece of cardboard.
BUT, while this sounds like an advantage at first glance, it’s actually a problem!
Since anyone can hand over a business card, how do you expect to stand out?
In the age of smartphones, the business card swap has been reduced to an impactless formality in typical introductions.
So, what if you could turn a typical encounter into a remarkable one by sharing something memorable?
In the time it takes to enter someone’s phone number, you could just as easily link them to your website – or better yet, a video business card. Video business cards are the digital way to show the unique value you have to offer. They don’t waste paper like physical cards, you can send infinite copies, and they show the identity of your brand. More importantly, they’re memorable and unique.
Companies like Media272 and WorkForce Videos specialize in video business cards. They offer professional videographers in most major metro U.S. markets, and they shoot on-location with your actual staff and customers around your schedule.
800.272.7222 or email me at firstname.lastname@example.org.
– Drew Estes, October 2017 –