How CUDL Video Producer Shandin Fisher Saves Time and Money by Hiring an External Video Team
Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for local dealers. The CUDL team prides itself in bringing innovation and expertise to indirect lending, and they’re widely considered the best at what they do. Read More
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.
But despite global recognition, expansion always has its challenges. Whether or not you’re an industry leader like Rhino, it can be difficult to communicate the superior quality, strength, and durability of your product when developing new business relationships.
As Global Marketing Manager for Rhino, Amber Marks is always looking for ways to expand the brand in various retail and commercial industries. Part of her job involves creating digital marketing and e-marketing campaigns, so she found a few ways they could leverage the power of online video to overcome communication challenges and build relationships with new clients.
Product Demonstration Videos
Product videos are a powerful way to demonstrate the quality of your product, and help customers visualize using it. In this video, visitors at SEMA Show tried to test the strength of Rhino Linings coats. By setting up a fun and interactive exhibit, then hiring Media272 to produce a video of it, Marks demonstrated the superior performance of Rhino products, and now she can reuse the video as often as she wants.
While product videos are great for customers, potential suppliers sometimes need a bit more convincing. This is where B2B testimonials are pivotal. For this, Marks turned again to Media272 to capture WinWin video testimonials from some of Rhino’s best shops.
In this testimonial, R.T.A.C. of San Diego say that since Rhino products are so popular in domestic and international markets, sales are a breeze. With the quality and impressive versatility of Rhino Linings products, they explain, business owners who use Rhino products can fly past the competition.
Similarly, Rhino Linings of Utah County raves about how their customers associate Rhino products with quality and reliability, which makes marketing incredibly easy.
With client reviews like these, it shouldn’t surprise you that High Impact Technologies (HIT), a supplier to the U.S. military, trusts Rhino Linings to protect the lives of American soldiers. Amber recognized this opportunity to show the reliability of Rhino products, and sponsored a WinWin Video testimonial from them.
In it, Russ Monk of HIT describes how Rhino helped them take an idea to protect military convoys and turn it into a reality within 10 days. He chooses Rhino because his company can’t afford to worry about warranty or quality issues: “it has to be right.”
Through product videos and testimonials from suppliers and clients, Amber Marks of Rhino Linings harnessed the power of online video. As a way of thanks, the WinWin Video package allowed Marks to sponsor videos for each of these shops and clients.
Rhino’s quality provides peace of mind, and videos like these help Marks communicate that value and tell Rhino’s story to potential clients, all while building relationships in the process. Now that’s a win-win.
By Drew Estes – March, 2019
Read more of the latest Media272 posts by Digital Marketing Strategist & Writer Drew Estes:
- Don’t Waste Your Marketing Budget: Lessons from CUDL
- Win-Win Marketing with Rhino Linings
- Marketing Insights from Castrol
- A Lesson in Successful Marketing from Rytec High Performance Doors
- The Overlooked Key to Attracting and Retaining Customers
Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil provides their shop. How does he address this?
When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?
If there’s one company that excels in this area of marketing, it’s Rytec High Performance Doors. But how?
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find out.
As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.
Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincely imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing fakes, allowing any individual to record a video using someone else’s face and voice.