You’ve invested millions into your facility in hopes of a high return. Perhaps you just finished a major remodel. You’ve taken steps to improve the experience not just for your customers, but your staff as well. But what if you’re leaving money on the table?Read More
Have you ever tried to load a webpage or video, but after waiting a few seconds with no luck, gave up and moved on with your day? Your customers are often just like you. Studies show 40 percent of visitors will leave your website if the loading process takes more than 3 seconds, and the rest won’t wait much longer. Thankfully, online wait times will soon be a problem of the past – and the solution is changing the face of business. Read More
Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced all the legwork to WinWin Videos. And imagine these videos get finished faster than ever.
What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?
A BG Products Marketing Story
When you visit the BG Products website, you’ll read how they are the recognized global leader in transportation maintenance services and related industries, and how their products are sold through a close-knit global network of independent distributors. BG’s certified service advisors and technicians are people you can trust, trained to know what a vehicle needs. They know the importance and effectiveness of automotive maintenance. But as a potential client of BG, how do you know if it’s the right decision?
How CUDL Video Producer Shandin Fisher Saves Time and Money by Hiring an External Video Team
Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for local dealers. The CUDL team prides itself in bringing innovation and expertise to indirect lending, and they’re widely considered the best at what they do. Read More
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.Read morE
Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil provides their shop. How does he address this?
When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?
If there’s one company that excels in this area of marketing, it’s Rytec High Performance Doors. But how?
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find out.