As we get into the swing of 2018, it’s important to pause and examine what’s changing in marketing — and boy are things are changing fast. Videos have become increasingly prevalent as a means of communication, from news feeds to emails and the homepages of websites.
However, this is hardly surprising when you look at the power they hold.
Consider, for a moment, the latest staggering stats. Worldwide, people watch an average of 5 hours and 45 minutes of online video weekly—a 34% increase from 2016, based on the results of Limelight Network’s “The State of Online Video 2017” consumer survey. By 2021, a million minutes of video content will cross global IP networks every second, according to Cisco; at that rate, it would take you more than 5 million years to watch all the video crossing the network each month. And within 3 years, IP video traffic will account for 82% of all consumer internet traffic, per Cisco.
There’s a good reason why online video’s reach is so pervasive. “Video lets you cut through the noise of digital clutter. Why? Because video is human and authentic. It makes us feel. And, increasingly, how you make someone feel is the reason people choose to do business with you,” says Caren Cioffi, executive VP and general manager in the digital marketing and enterprise business unit at Brightcove.
Remember, it wasn’t so long ago that online video primarily consisted of checking out short clips on YouTube or watching a friend’s video on Facebook, notes Mike Milligan, senior director of product and solution marketing at Limelight Networks. “But consumers today are shifting to longer-form professionally produced online video content,” Milligan says. “This has a lot to do with the proliferation of internet-connected devices that allow people to watch this content whenever and wherever—from mobile gadgets like smartphones and tablets to streaming devices like Roku, Apple TV, and smart TVs.”
Over the last 7 months, Media272 has been happy to provide Rhino Linings with a series of Service Overview, Supplier Testimonial and Customer Testimonial videos as part of our Win-Win Videos package.
Rhino Linings, an industry-leader in heavy-duty protectants and outstanding customer service, understands the value of communicating their clients’ success to the world.
Starting with R.T.A.C. in San Diego and most recently at The SEMA Show 2017, Media272 continues to help Rhino Linings stand above their competition with dynamic video marketing clips and engaging customer testimonials, shot on-location with actual staff. Here are a few of our favorites:
Call Darrin Penrod at 513-800-8150 today or click here for more information on Win-Win Videos.
– Austin J. Smith – December 2017 –
We’ve written before about the slow death of paper business cards, but people in many industries still find them useful.
It is interesting to note that despite a clear decline in paper card printing, business cards of any type still yield a 2.5 percent growth in sales per every 2,000 distributed. This is due to unique, eye-catching and techno-savvy advancements on the traditional business card model – most notably, the Video Business Card:
“Business cards are in decline, but the need for personalized business identity solutions is not,” said one Minnesota-based print supplier.
Let’s strip the business card down to its purpose: to convey your contact information and your brand identity in a memorable way, so potential clients will hire you to address their needs.
Consider how many new customers you can find online these days, rather than through face-to-face introductions. Whether a previous client refers you through email or a social media site, or you find their profile and reach out to see if your services could help them, there are a growing number of instances where physical cards don’t provide everything a consumer requires when making purchasing decisions.
They may have your contact information, but they don’t know who you are, what your business stands for, or who your clients may be.
This is where you can benefit from a video business card. It’s a chance to explain who you are and what you do, in a way that’s much more engaging than text-based communication.
You only have one shot at a First Impression – better make it count.
– Drew Estes, December 2017 –
As you may know, traditional paper business cards are going out of style. A better alternative is the video business card – a personalized video to explain your business and the unique value you offer.
But how do we use them in practice? Their electronic nature means you have more flexibility in how you choose utilize them, and some methods may suit your needs better than others.
Here are some great ways to share your video business card:
1. On Your LinkedIn Profile
Your LinkedIn profile is a great way to showcase your career achievements and expertise, but the text-based platform lacks the richness offered by video. People want to assess your personality and competence when deciding if they want to work with you, but doing this can be difficult when not speaking face-to-face. A video business card allows potential clients to get a better sense of who you are.
2. On Your Website
Whether you’re a major corporation or a small local business, you want your website to convey professionalism to customers in a way that has a human touch and builds trust. Sure, people can read a list of your values, your mission, or your history, but those alone lack the sincerity your voice provides. Upgrade your generic “About Us” section and set yourself apart with video — one that engages potential customers and gives your business a face.
3. In Person
Show it off – makes it a great conversation piece. You have a high quality video that grabs a viewer’s attention and concisely explains who you are and what you do. Maybe you store a copy on your phone, or maybe you keep it on YouTube for easy sharing. Either way, pull it up and let it make your elevator pitch in a memorable way.
4. In Your Email Signature
In today’s busy world, we don’t have time to explain our work to everyone. But with a small link in your email signature, or even in a text message, you can give anyone you interact with the option to quickly learn more about you on their own time. This way, you avoid coming off as “salesy” while still letting potential customers or clients learn about what you have to offer.
Video business cards are an innovative new way to present yourself professionally. They provide a richer medium that lets you humanize your business to potential customers, and because they have a different presentation than paper cards, you can share them in a variety of new ways to more effectively build relationships.
While this list has some great ideas for sharing your video, a little creativity can take you a long way. Check out WorkForce Videos for some other great examples, or leave your personal stories in the comments below!
– Drew Estes, November 2017 –
Not so long ago, you could walk into any office in the country and watch people patter away at typewriters. These bulky machines were an essential tool of the workplace, but as computers grew more common, the typewriter quickly became defunct.
So, too, is the traditional paper Business Card. People have given out cards to promote themselves for hundreds of years, but like so many old customs, tech is rendering it an increasingly redundant practice.
Meanwhile, a younger, more environmentally conscious generation is flooding the workforce and shaping future trends, making eco-friendly business practices more important than ever. Furthermore, this multi-screen generation grew up with the Internet and has learned to Require speed and efficiency in every task.
For this growing digital population, a business card stops being useful the moment its information enters a phone.
That could happen the instant they snap a photo of the card. After that, the card itself is useless. A waste of space and paper, soon to end up in a landfill.
So why do we still have cards? It has to be more than just tradition for tradition’s sake, right?
1. Keep Me in Mind!
A key reason people still use physical business cards is that they have a “front of mind” advantage, in that whoever you give it to will (hopefully) remember you when they see the card again later.
But the thing is, 88% of business cards are thrown away within a week. Once it’s gone, so is your influence.
2. SO EASY
The other reason cards remain is that business cards are easy. It doesn’t take any effort to hand someone a small piece of cardboard.
BUT, while this sounds like an advantage at first glance, it’s actually a problem!
Since anyone can hand over a business card, how do you expect to stand out?
In the age of smartphones, the business card swap has been reduced to an impactless formality in typical introductions.
So, what if you could turn a typical encounter into a remarkable one by sharing something memorable?
In the time it takes to enter someone’s phone number, you could just as easily link them to your website – or better yet, a video business card. Video business cards are the digital way to show the unique value you have to offer. They don’t waste paper like physical cards, you can send infinite copies, and they show the identity of your brand. More importantly, they’re memorable and unique.
Companies like Media272 and WorkForce Videos specialize in video business cards. They offer professional videographers in most major metro U.S. markets, and they shoot on-location with your actual staff and customers around your schedule.
800.272.7222 or email me at firstname.lastname@example.org.
– Drew Estes, October 2017 –
Camelback Displays, Inc. is a one-stop supplier of exhibits and complete accessories to all types of companies who have exhibiting or event needs. They opened in 1999 as a one-man operation, but have grown rapidly to serve clients from across the country including many Fortune 100 companies, universities, government agencies, branches of the military and more.
Camelback Displays’ products include nearly any type of exhibit style from table-top to outdoor, backlit or tower displays. They also provide trade show essentials such as pipe & drape, charging stations, even a portable bar!
For more information and a complete listing of products, click here to visit the Camelback Displays website.
Over 27 Million business cards are printed daily. Why? It’s a part of our culture! If you don’t have a business card, you’re “unprofessional” and “won’t be considered” for your product or service.
Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements.
Most of us have business cards. However, do we really need them anymore? Are they going down the same path as the horse and buggy? Are they “a nice to have” but not necessary? Is there a better way to introduce yourself?
See Below: Top 5 Reasons Why Business Cards are DEAD
Many under-30 tech entrepreneurs see the paper rectangles as an anachronism, so they are turning to digital options. “Paper is not so appealing to this generation,” said Kit Yarrow, chairwoman of the psychology department at Golden Gate University in San Francisco who has studied Generation Y: people in their 20s and 30s who grew up with the Internet. “They absolutely gravitate toward products that help them do things really efficiently. It’s time-consuming to organize business cards — and not portable.” If people take a paper card, they use a smartphone app to snap a picture of it and instantly digitize the card’s information. Then they toss it into the nearest trash can.
Printed business cards, like newspapers, books and magazines, are fast giving way to digital alternatives. Smartphones, tablets and social media are helping people connect more quickly and seamlessly than ever before. “It’s a steady decline,” said Caitlin Moldvay, a printing industry analyst with IBISWorld. “The printing industry in general has entered into a decline, so this is part of that trend.”
Most are made of paper which involves cutting down trees. Deforestation is one of the main environmental problems we’re facing in these times. 42% of all global wood harvest is used to make paper. Is it really worth it to cut down our life saving trees for this product?
Paper accounts for 25% of landfill waste and 33% of municipal waste.
88% of them are thrown away within a week.
Companies like CenturyLink are gravitating towards Video Business Cards.
- They are not made of paper
- An infinite number of identical copies can be made
- They contain more information
- An image of the person
- A statement of who they are and what they do
- A feel for their who they are
- Their company’s brand jingle
- They can include a call to action
- They can be copied and transferred by the recipient to others globally
- They can be a part of a person’s on-line identity
- Email Signature
- Company website
- There’s no physical limit to their size, shape or color
So, the next time you order business cards ask yourself if they really set you apart, or are going to be thrown away and worth the expense.
– Jon Nigbor, 09/14/17
This article appears in its entirety on KGW.com thanks to the work of Andy Giegerich, Digital Managing Editor for the Portland Business Journal. Click here for the complete text, published August 24th, 2017.
When Portland-area tech companies are hiring, it’s good all-around news for business.
“The landscape is so fragmented,” Nigbor said. “Gone are the days of simply placing an ad in the local newspaper. Today, there are countless job listing websites and Glassdoor.com.”
What exactly are those companies seeking? Employees, quite simply, who fit.
“The hot topic today is culture … Top candidates will filter between postings with and without video,” he said. “Company team leaders and team members need to show and tell who they are and what sets them apart. They’ve got to demonstrate their culture. There’s no right or wrong way to show culture but you’ve got to show it and have those who create it talk about it.”
REALLY?? Or, are you just old fashioned? Are you missing a new trend?
In just a short few years, AirBNB has turned the hotel industry upside down and Uber is negatively impacting automotive demand. Will you be left behind?
How many times do you text or email a picture from your cell phone? 77% of Americans have smartphones. Even the best salespeople sometimes don’t have a business card – Yet, they always have their cell phone!
CenturyLink and other enterprises are experimenting with video business cards. There’s two reason’s video business cards are catching on. First, many salespeople never leave their desk. So, a digital introduction is their only option. Second, a digital introduction provides the ability to show and tell much more than the traditional wallet-sized, paper business card.
These were shot by a professional videographer with special lighting and a green screen. Do you need to go to this extent for yours? How important is the quality of your business card? 72% of people judge a company or person by the quality of their business card and 39% would choose not to do business with someone if they have a “cheap looking” business card. You can create business cards on your home printer and video business cards on your cell phone.
Spend the same time, energy and effort you spent picking a printer picking a videographer. Find a company with experience. They should have a copyrighter help you with your script or outline. Shorter is better! Work from an outline if possible. It should give you key talking points you’ll naturally explain. The advantage of a script is you can shave unnecessary words. Think of one of The Beatles’ hits. Every word makes sense. A good copyrighter will help make your script concise and more impactful.
They should coach you to relax and shoot several takes so the final edit includes your best effort. Most people are terrified of a camera. Even top notch salespeople get butterflies. Good videographers will have you speak to them while they stand beside the camera. You’ll have a conversation with them vs. the camera. If you’re OK with speaking directly into the camera, go for it. The final video will have you looking into your viewer’s eyes.
Stand-up for the shoot. Don’t sit down. Don’t sit behind your desk. Stand up. You’ll sound and look better.
Most videographers visit your office to preview the shoot. Most conference rooms can be converted to a studio. The cost is higher than most business cards but not unaffordable if you schedule a group shoot. Plan 20-30 minutes per person. Even the most camera shy people take about 10 minutes but if you give them more than enough time they tell the next person it’s a snap and you’ll see everyone get into it.
Just like your business cards your video business cards should follow your branding guidelines. Your thumbnail should be you, your name and title.
So, should you really throw away your business card? Probably not for the foreseeable future. However, if you have a video business card you’ll look progressive and have a jump on your competition!
Stay tuned and in my follow-up I’ll write about where to post your video business cards. YouTube is both good and bad. I’ll also tell how you can repurpose videographer time shooting video business cards to shoot video job postings.
– Jon Nigbor, 08/17/17