Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincely imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing fakes, allowing any individual to record a video using someone else’s face and voice.
Marketers and managers have thrown around buzzwords like “SEO” for years, often with little understanding of what they mean, much less how they work. SEO, or Search Engine Optimization, is one of the key pillars of online marketing. To put it simply, it is the process of getting more traffic from unpaid sources – most notably search engines like Google.
If you aren’t familiar with video testimonials, you may be wondering – what’s the point? Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two companies with a similar product, we want to choose the best. So it follows that the product with great reviews from a range of sources is going to inspire more confidence than one without. But just how powerful are these reviews?
Growing a business can be challenging and fun, but sometimes it has an unfortunate side effect: more customers. With customers come revenue, and as a business you obviously want to avoid both of these things. Lucky for you, we’re here to help. Here are some warnings about the types of strategies that are known to attract customers so you know what to avoid.
You don’t live under a rock, so by now you probably know the power of online video. It raises a customer’s confidence in your company. It leads to dramatic increases in revenue.1 But even so, not all video is created equal. The videos that work in one industry might not be the best choice for another. So how do you decide which video marketing materials are best for you?
As technology evolves, so must our approach to advertising and marketing. To thrive in the face of competition, we must adapt or die. But what can we learn from our old ways?
When we move from one medium to the next, we can find valuable lessons within the reasons we adopt a technology in the first place. Let’s take a look at how media has evolved over time and how you can use these insights to hone your marketing strategy.
FOR IMMEDIATE RELEASE
Contact: Jon Nigbor, President, Media272, Inc.
Phone: (541) 386-7222
Shared economy reaches video production
3M, BP and other cutting edge companies share video production resources with customers.
Portland, Ore., April 16th, 2018 – 3M, BP and other cutting edge companies hire Media272 for their nationwide Win-Win video production sharing service. The Win-Win Videos program provides 3M and BP video testimonials from their customers, while also providing 3M and BP’s customers with up to three free videos.
With each passing day, video is changing the marketing landscape. According to Forbes, 75% of business executives watch work-related videos at least weekly. Merely using the word “video” in an email subject line boosts open rates by 19% and increases click-through rates by 65%.
So, how do we better leverage the power of video? Here are five tips to use video more effectively for your business:
As marketers, we must decide regularly how best to invest our resources. But how do we know which investments will pay off in the long run? What if we fail to seize a major opportunity when it presents itself? Often, we pass up the moment because we believe it’s “not for us” or not worth the risk. Rarely do we get the chance to take advantage of a new strategy before our competitors, especially one that has proven its value.