+ Camelback Displays Logo

Camelback Displays

Camelback Displays Logo
 
 

Camelback Displays, Inc. is a one-stop supplier of exhibits and complete accessories to all types of companies who have exhibiting or event needs. They opened in 1999 as a one-man operation, but have grown rapidly to serve clients from across the country including many Fortune 100 companies, universities, government agencies, branches of the military and more.

Camelback Displays’ products include nearly any type of exhibit style from table-top to outdoor, backlit or tower displays. They also provide trade show essentials such as pipe & drape, charging stations, even a portable bar!

For more information and a complete listing of products, click here to visit the Camelback Displays website.

 
 

 
 

Top 5 Reasons Why Business Cards are DEAD

Over 27 Million business cards are printed daily. Why? It’s a part of our culture! If you don’t have a business card, you’re “unprofessional” and “won’t be considered” for your product or service.

Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements.

Most of us have business cards. However, do we really need them anymore? Are they going down the same path as the horse and buggy? Are they “a nice to have” but not necessary? Is there a better way to introduce yourself?

See Below: Top 5 Reasons Why Business Cards are DEAD

 
 
 
 

 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

#5 –

Many under-30 tech entrepreneurs see the paper rectangles as an anachronism, so they are turning to digital options. “Paper is not so appealing to this generation,” said Kit Yarrow, chairwoman of the psychology department at Golden Gate University in San Francisco who has studied Generation Y: people in their 20s and 30s who grew up with the Internet. “They absolutely gravitate toward products that help them do things really efficiently. It’s time-consuming to organize business cards — and not portable.” If people take a paper card, they use a smartphone app to snap a picture of it and instantly digitize the card’s information. Then they toss it into the nearest trash can.

#4 –

Printed business cards, like newspapers, books and magazines, are fast giving way to digital alternatives. Smartphones, tablets and social media are helping people connect more quickly and seamlessly than ever before. “It’s a steady decline,” said Caitlin Moldvay, a printing industry analyst with IBISWorld. “The printing industry in general has entered into a decline, so this is part of that trend.”

#3 –

Most are made of paper which involves cutting down trees. Deforestation is one of the main environmental problems we’re facing in these times. 42% of all global wood harvest is used to make paper. Is it really worth it to cut down our life saving trees for this product?

#2 –

Paper accounts for 25% of landfill waste and 33% of municipal waste.

#1 –

88% of them are thrown away within a week.

 

Companies like CenturyLink are gravitating towards Video Business Cards.

Benefits:

  • They are not made of paper
  • An infinite number of identical copies can be made
  • They contain more information
  • An image of the person
  • A statement of who they are and what they do
  • A feel for their who they are
  • Their company’s brand jingle
  • They can include a call to action
  • They can be copied and transferred by the recipient to others globally
  • They can be a part of a person’s on-line identity
    • LinkedIn
    • Email Signature
    • Company website
  • There’s no physical limit to their size, shape or color

 

So, the next time you order business cards ask yourself if they really set you apart, or are going to be thrown away and worth the expense.

 
 

– Media272, Sept. 2017 –

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Portland Business Journal: “Big Tech Companies are Hiring!”

This article appears in its entirety on KGW.com thanks to the work of Andy Giegerich, Digital Managing Editor for the Portland Business Journal. Click here for the complete text, published August 24th, 2017.

When Portland-area tech companies are hiring, it’s good all-around news for business.

Just ask Jon Nigbor, president of Media272. Among other specialties, the company crafts videos that helps its clients recruit new employees.

“The landscape is so fragmented,” Nigbor said. “Gone are the days of simply placing an ad in the local newspaper. Today, there are countless job listing websites and Glassdoor.com.”

What exactly are those companies seeking? Employees, quite simply, who fit.

“The hot topic today is culture … Top candidates will filter between postings with and without video,” he said. “Company team leaders and team members need to show and tell who they are and what sets them apart. They’ve got to demonstrate their culture. There’s no right or wrong way to show culture but you’ve got to show it and have those who create it talk about it.”

Continue reading on KGW.com —>

Throw Away Your Business Card!

Over 27 Million business cards are printed daily. Why? It’s a part of our culture! If you don’t have a business card, you’re “unprofessional” and “won’t be considered” for your product or service.

REALLY?? Or, are you just old fashioned? Are you missing a new trend?

In just a short few years, AirBNB has turned the hotel industry upside down and Uber is negatively impacting automotive demand. Will you be left behind?

How many times do you text or email a picture from your cell phone? 77% of Americans have smartphones. Even the best salespeople sometimes don’t have a business card – Yet, they always have their cell phone!
 
 
CenturyLink and other enterprises are experimenting with video business cards. There’s two reason’s video business cards are catching on. First, many salespeople never leave their desk. So, a digital introduction is their only option. Second, a digital introduction provides the ability to show and tell much more than the traditional wallet-sized, paper business card.

 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

These were shot by a professional videographer with special lighting and a green screen. Do you need to go to this extent for yours? How important is the quality of your business card? 72% of people judge a company or person by the quality of their business card and 39% would choose not to do business with someone if they have a “cheap looking” business card. You can create business cards on your home printer and video business cards on your cell phone.

Spend the same time, energy and effort you spent picking a printer picking a videographer. Find a company with experience. They should have a copyrighter help you with your script or outline. Shorter is better! Work from an outline if possible. It should give you key talking points you’ll naturally explain. The advantage of a script is you can shave unnecessary words. Think of one of The Beatles’ hits. Every word makes sense. A good copyrighter will help make your script concise and more impactful.

They should coach you to relax and shoot several takes so the final edit includes your best effort. Most people are terrified of a camera. Even top notch salespeople get butterflies. Good videographers will have you speak to them while they stand beside the camera. You’ll have a conversation with them vs. the camera. If you’re OK with speaking directly into the camera, go for it. The final video will have you looking into your viewer’s eyes.

Stand-up for the shoot. Don’t sit down. Don’t sit behind your desk. Stand up. You’ll sound and look better.

Most videographers visit your office to preview the shoot. Most conference rooms can be converted to a studio. The cost is higher than most business cards but not unaffordable if you schedule a group shoot. Plan 20-30 minutes per person. Even the most camera shy people take about 10 minutes but if you give them more than enough time they tell the next person it’s a snap and you’ll see everyone get into it.

Just like your business cards your video business cards should follow your branding guidelines. Your thumbnail should be you, your name and title.

So, should you really throw away your business card? Probably not for the foreseeable future. However, if you have a video business card you’ll look progressive and have a jump on your competition!

Stay tuned and in my follow-up I’ll write about where to post your video business cards. YouTube is both good and bad. I’ll also tell how you can repurpose videographer time shooting video business cards to shoot video job postings.

 
 

– Media272, Aug. 2017 –

Job Posting: B2B Marketing Intern

B2B Marketing Intern

Opportunity

The B2B Marketing intern will work within our Digital Marketing department to…

1.) manage the weekly Production & Syndication of social media content,

2.) Curate & Grow our social network with emphasis on a consistent B2B voice

3.) Assist with Core Marketing Strategy by providing unique B2B experience

 

The position is on-site, in our Portland, OR, office. Lunch per diem and MAX Light Rail reimbursement are provided.

 

Specific tasks will include:
  • Coordinate with Production Department to publish existing content
  • Propose, Produce and Edit unique content including blog posts, articles and promos
  • Optimize all content for SEO and lead conversion
  • Maintain and grow audience while cultivating a consistent B2B voice
  • Oversee PPC advertisement campaigns
  • Oversee KPI analytics to make data-driven recommendations for marketing strategy

 

Ideal Candidate Profile

The ideal candidate for this position is a high-energy, self-motivated and deadline-driven team player. We are a growing company of 10-20 employees, so candidates should expect to hit the ground running. We are in need of an ALL-STAR business student that is going to bring some value to the table beyond just being a warm body – the weekly syndication tasks are meant to be a jumping-off point.  Our ideal candidate will have a prominent role on the Marketing team and will have the opportunity to provide an educated, refined level of insight into our B2B marketing practices.

 

Strong candidates will be considered for an internship period of 3 months, with the possibility for future full-time employment. Your opportunity with us will truly be as Big or Small as you make it!!

 

Qualifications:
  • BA / BS / BBA in Marketing, Business Administration or similar (or on track to achieve)
  • Demonstrated understanding of what drives user engagement online as well as SEO principles and optimization.
  • Web-savvy with deep interest in/knowledge of B2B marketing innovations and trends.
  • Exceptional verbal and written communications skills
  • Proficiency with Microsoft Office and web apps such as Insightly & WordPress
  • High level of professionalism, Positive Attitude, Ability to Think Strategically, Reliable Transportation and a Strong Work Ethic

 

App Requirements
  1. Send the following to ‘Info@Media272.com’:
    • Cover Letter
    • Resume
    • References
    • Current Transcript (an ‘unofficial’ copy is OK!)
  2. If tapped for an interview, be prepared to answer the following questions:
    • What is a trend you are noticing in B2B Marketing, and why do you think it is a game-changer?
    • If you did something AMAZING and we rewarded you with anything you wanted regardless of cost (a puppy, a Mt. Hood Meadows pass, a Jet plane, etc.), what would that reward be??

Job Posting: Web Development Intern

Web Development Intern

 

Opportunity

The Web Development intern will work within our Digital Marketing department to…

1.) Audit and Optimize current website infrastructure

2.) Manage upcoming website creation

3.) Assist with Core Marketing Strategy by providing unique web dev experience

 

The position is on-site, in our Portland, OR, office. Lunch per diem and MAX Light Rail reimbursement are provided.

 

Specific tasks will include:
  • Working directly with Director of Digital Marketing to refine, conceive and create websites, logos and web dev workflow
  • Integrate recommendations of Marketing Committee and provide insights from the trenches
  • Stay up to speed and inform the team on applicable trends or news in your field
  • Getting NERDY with it – our websites were created by a non-Computer Science nerd, so we need a better nerd to come in and clean up – whatever you see that can be done better, DO IT!

 

Ideal Candidate Profile

The ideal candidate for this position is a high-energy, self-motivated and deadline-driven team player. We are a growing company of 10-20 employees, so candidates should expect to hit the ground running. We are in need of an ALL-STAR student that is going to bring some value to the table beyond just being a warm body.

We all have primary responsibilities but wear different hats as needed – this means you must be willing to step outside your comfort zone or pick up the team’s slack once in a while.

Strong candidates will be considered for an internship period of 3 months, with the possibility for future full-time employment. Your opportunity with us will truly be as Big or Small as you make it!!

 

Qualifications:
  • BA / BS in Computer Science, Web Development or similar (or on track to achieve)
  • Demonstrated understanding of web design as well as SEO principles and optimization.
  • Mastery of at least HTML and CSS
  • Exceptional verbal and written communications skills
  • Proficiency with Microsoft Office and web apps such as Insightly & WordPress
  • High level of professionalism, Positive Attitude, Ability to Think Strategically, Reliable Transportation and a Strong Work Ethic

 

App Requirements
  1. Send the following to ‘Info@Media272.com’:
    • Cover Letter
    • Resume
    • References
    • Current Transcript (an ‘unofficial’ copy is OK!)
  2. If tapped for an interview, be prepared to answer the following questions:
    • What is a trend you are noticing on the World Wide Web, and why do you think it is a game-changer?
    • If you did something AMAZING and we rewarded you with anything you wanted regardless of cost (a puppy, a Mt. Hood Meadows pass, a Jet plane, etc.), what would that reward be??

 

Save Time in Service After the Sale

Do your New Customers ask the same questions after each purchase?

 

“How do I light the stove?” – “How do I know the propane tank is on?”

Save your Service Department time and money while educating first-time buyers with RV Dealer Videos!

RV Dealers nationwide are answering common maintenance questions and providing preventative care tips in brief clips, then bundling the How-To Videos with each RV purchase.

 





 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 

 
 

– Media272 & RVDealer Videos, July 2017 –

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How-To: Get Testimonials & Deploy them Correctly

We all need Testimonials from our customers – but how do we get them on video??

Customers are impossibly busy, as camera-shy as we are, plus they’re being asked to critique a service while its provider is standing in front of them?? It’s delicate and not easy – but not impossible!

Here are some methods we employ to efficiently and unobtrusively gather Win-Win Video Testimonials for our commercial clients:

 

Go to Customer When It’s Convenient for Them

This should be obvious. Unfortunately, it’s usually not the case. How many testimonial videos are shot just after the customer has purchased the product or service while they’re still “captive?”

Prospects see right through that! It’s more respectful, authentic and relevant when you visit the customer in their environment to ask “How’s it going?” and “How are we doing?”

 


 
 

Put Subject at Ease

Ask them to speak off camera. Your videographer should stand to the side of the camera and ask them leading conversational questions.

They’ll respond speaking to your videographer as though their casually answering those questions. Few people are comfortable looking at a camera, so design your shoot accordingly.

Coach them to relax and if necessary get them to talk about something else to loosen up. Finally, let them answer the questions a couple of different times. Let them know you’ll shoot a few takes so the editors can cut and paste their best responses.

Ultimately, your videographer’s goal is to coach them to look their best.


Give Them Something for Their Time

Everyone loves Starbucks, Home Depot or a complimentary meal at a nice restaurant. Your customers’ time is valuable even if you visit them at their office – Treat it as such and give them something!

Ideally, their boss and peers see what you’ve done or are included, and you’ve just added more fans for your product or service.

 
 

– Media272, June 2017 –