Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with… Read More
As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in… Read More
Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincely imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing fakes, allowing… Read More