What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?
As we get into the swing of 2018, it’s important to pause and examine what’s changing in marketing — and boy are things are changing fast. Videos have become increasingly prevalent as a means of communication, from news feeds to emails and the homepages of websites. However, this is hardly surprising when you look at the power they hold.
Consider, for a moment, the latest staggering stats. Worldwide, people watch an average of 5 hours and 45 minutes of online video weekly—a 34% increase from 2016, based on the results of Limelight Network’s “The State of Online Video 2017” consumer survey. By 2021, a million minutes of video content will cross global IP networks every second, according to Cisco; at that… Read More