As we get into the swing of 2018, it’s important to pause and examine what’s changing in marketing — and boy are things are changing fast. Videos have become increasingly prevalent as a means of communication, from news feeds to emails and the homepages of websites. However, this is hardly surprising when you look at the power they hold.
Consider, for a moment, the latest staggering stats. Worldwide, people watch an average of 5 hours and 45 minutes of online video weekly—a 34% increase from 2016, based on the results of Limelight Network’s “The State of Online Video 2017” consumer survey. By 2021, a million minutes of video content will cross global IP networks every second, according to Cisco; at that… Read More