Don’t Waste Your Marketing Budget: Lessons from CUDL
How CUDL Video Producer Shandin Fisher Saves Time and Money by Hiring an External Video Team Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for local dealers. The CUDL team prides itself in bringing innovation and expertise to indirect lending, and they’re widely considered the best at what they do.
Win-Win Marketing with Rhino Linings
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and… Read More
Marketing Insights from Castrol
Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil provides their shop. How does… Read More
The Overlooked Key to Attracting and Retaining Customers
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with… Read More
The B2B Marketing Channel Your Competitors Aren’t Using
As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.
5 Data-Backed Strategies to Use Videos In Your Marketing Mix
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in… Read More
The Next Big Thing in Video Testimonials?
How is the shared economy making video testimonials more accessible?
How to Use Targeted Advertising for Your Video on Facebook
Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?
Deepfakes and Video Fraud: Should You Be Worried?
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincely imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing fakes, allowing… Read More
Expert Tips to Improve SEO with Video
Marketers and managers have thrown around buzzwords like “SEO” for years, often with little understanding of what they mean, much less how they work. SEO, or Search Engine Optimization, is one of the key pillars of online marketing. To put it simply, it is the process of getting more traffic from unpaid sources – most notably search… Read More
