The ROI of B2B Video
How do you measure the ROI of your video marketing? You need metrics, so first you need to establish your objectives.
marketing
Should B2B Marketers Prioritize Customer Acquisition or Retention?
Would you rather have $100 right now, or $113 a week from now?
How to Get Free Marketing Videos from Your Suppliers
Promoting your business with simple product videos isn’t enough to set you apart from the competition. Customized videos highlighting your staff and facility prove to be much more effective. Good news: suppliers are more willing than ever to sponsor these videos for a simple win-win collaboration.
This Tool Converts Leads into Clients: Now Faster and More Affordably
Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and …
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Increase Digital Conversions with this Proven Strategy
What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?
Don’t Waste Your Marketing Budget: Lessons from CUDL
How CUDL Video Producer Shandin Fisher Saves Time and Money by Hiring an External Video Team Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for local dealers. The CUDL team prides itself in bringing innovation and expertise to indirect lending, and they’re …
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Win-Win Marketing with Rhino Linings
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle …
Marketing Insights from Castrol
Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand …
The Overlooked Key to Attracting and Retaining Customers
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow …
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The B2B Marketing Channel Your Competitors Aren’t Using
As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.