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The Overlooked Key to Attracting and Retaining Customers

              Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with… Read More

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The B2B Marketing Channel Your Competitors Aren’t Using

              As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

              Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in… Read More

Expert Tips to Improve SEO with Video

              Marketers and managers have thrown around buzzwords like “SEO” for years, often with little understanding of what they mean, much less how they work. SEO, or Search Engine Optimization, is one of the key pillars of online marketing. To put it simply, it is the process of getting more traffic from unpaid sources – most notably search… Read More

Is it Legal to Use Paid or Fake Testimonial Videos?

            If you aren’t familiar with video testimonials, you may be wondering – what’s the point? Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two companies with a similar product, we want to choose the best. So it follows that the product… Read More

How To: Keep Customers Away from Your Business

            Growing a business can be challenging and fun, but sometimes it has an unfortunate side effect: more customers. With customers come revenue, and as a business you obviously want to avoid both of these things. Lucky for you, we’re here to help. Here are some warnings about the types of strategies that are known to attract customers so… Read More

6 Easy Ways to Drive Sales with Video

              You don’t live under a rock, so by now you probably know the power of online video. It raises a customer’s confidence in your company. It leads to dramatic increases in revenue.1 But even so, not all video is created equal. The videos that work in one industry might not be the best choice for another. So… Read More

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4 Strategic Insights from the Evolution of Advertising

              As technology evolves, so must our approach to advertising and marketing. To thrive in the face of competition, we must adapt or die. But what can we learn from our old ways? When we move from one medium to the next, we can find valuable lessons within the reasons we adopt a technology in the first place…. Read More

5 Video Marketing Tips to Attract More Customers Than Ever

                With each passing day, video is changing the marketing landscape. According to Forbes, 75% of business executives watch work-related videos at least weekly. Merely using the word “video” in an email subject line boosts open rates by 19% and increases click-through rates by 65%. So, how do we better leverage the power of video? Here are… Read More

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Are You Ignoring a Huge Advantage Over Your Competitors?

                As marketers, we must decide regularly how best to invest our resources. But how do we know which investments will pay off in the long run? What if we fail to seize a major opportunity when it presents itself? Often, we pass up the moment because we believe it’s “not for us” or not worth the… Read More