WinWin Videos is great for suppliers, distributors, and the small businesses they work with. But as a marketer, how do you propose the idea to your customer? How do they benefit? Read this article to learn more.
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and… Read More
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with… Read More
As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in… Read More
Marketers and managers have thrown around buzzwords like “SEO” for years, often with little understanding of what they mean, much less how they work. SEO, or Search Engine Optimization, is one of the key pillars of online marketing. To put it simply, it is the process of getting more traffic from unpaid sources – most notably search… Read More
If you aren’t familiar with video testimonials, you may be wondering – what’s the point? Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two companies with a similar product, we want to choose the best. So it follows that the product… Read More
Growing a business can be challenging and fun, but sometimes it has an unfortunate side effect: more customers. With customers come revenue, and as a business you obviously want to avoid both of these things. Lucky for you, we’re here to help. Here are some warnings about the types of strategies that are known to attract customers so… Read More
You don’t live under a rock, so by now you probably know the power of online video. It raises a customer’s confidence in your company. It leads to dramatic increases in revenue.1 But even so, not all video is created equal. The videos that work in one industry might not be the best choice for another. So… Read More
As technology evolves, so must our approach to advertising and marketing. To thrive in the face of competition, we must adapt or die. But what can we learn from our old ways? When we move from one medium to the next, we can find valuable lessons within the reasons we adopt a technology in the first place…. Read More